Buyvite Group Pay was founded in 2011 and launched in May 2012. Our staff includes a team of payment professionals, digital marketers, world-class software developers and customer care fanatics. We’re like a social payment think tank and we have a Yeti too. Buyvite's social payment platform offers three products to consumers, partners and resellers. All are unique, flexible and easy to use.

Our system includes our peer-to-peer payment system, group payment option and our “Pay Me Back” product. All of our payment solutions feature deep social integration and rock solid security. We also build custom social payment apps, so if you need your social payment app built, we can do that too.

Buyvite was built and is maintained by our team in Chicago, IL and Toledo, Ohio. For more information about our company or social payment platform, please contact us at

Executive Staff

Brandy Alexander-Wimberly – Founder & Chief Executive Officer, Toledo, OH

Brandy brings over 10 years of media production, interactive marketing and product management experience to Buyvite. Brandy has worked extensively at the digital agency level creating and managing social media, digital marketing campaigns and interactive design/development projects for medium sized businesses to Fortune 500 companies. She is also founder of Cheetah Interactive, a mobile marketing development company.

Brad Bialas – Strategic Advisor, Chicago, IL

Founder of ARC Advisors & E2E Payments, a fin-tech company specializing in delivering technical payment solutions. Past president of BluePay Processing, a start-up merchant service company founded in 2002. Brad grew BluePay Processing from $1 million to $100 million in revenue.

Bob Mallo – Strategic Advisor, Chicago, IL

Partner, Newport Board Group & former Group President of Follett Educational Distribution Group. Bob brings more than 25 years of Senior C level executive and general management experience to Buyvite which includes expertise in managing the growth of technology products in a retail environment.

Advisory Board

Vijay Raghavendra – Strategy & Corporate Business Development, IBM, Detroit, MI

Executive with a passion for Business, Technology and Policy with extensive global experience developing and executing growth strategies. Specialties include development and execution of Organic and Inorganic Growth Strategies in the Technology Sector. Extensive experience managing the end to end M & A lifecycle. Expertise includes target identification and gap assessment, go to market plans, value realization and post acquisition integration plans, due diligence, contracts and negotiations.

Poornima Vijayashanker – CEO Bizee Bee Software, Founding Member of, Palo Alto, CA

Poornima is a software engineer and entrepreneur. She was one of the first engineers at, a startup, which was acquired by Intuit. She graduated from Duke University with double major in Electrical and Computer Engineering and Computer Science.

Jacob Tell - CEO/Creative Lead of Oniracom, Santa Barbara, CA

As CEO and Creative Lead of Oniracom, Jacob manages premiere brand positioning in the music and entertainment industries for new media marketing, design and development. With an appreciation for nature and hope for the future of human ecology, Jacob supports environmental & political leaders and aims to further meld artistry and science.

Balaji Gopinath, VP of Emerging Technology + Media Camp at Turner Broadcasting, San Francisco, CA

A media/entertainment and technology executive with experience building new, and running existing businesses from start-up to publicly-traded Fortune 100 organizations. Balaji has contributed to the expansion of digital entertainment, technology, and digital commerce with experience managing people and operations domestically and globally. managing teams up to 300. §Former director of digital marketing for Nike. Graduate MIT

Ian Hartten – Founder & President, Thrive Internet Marketing, Toledo, OH

Founder/CEO of several national level ecommerce businesses. Founder/CEO of PrimeNet, an ISP which sold to Global Crossing. B.S. in Marketing and International Business, University of Toledo.

Supported By:

Rocket Ventures
Arc Advisors

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